Curriculum & Training Library

    A complete breakdown of the current training programs included with your membership. Our curriculum evolves continuously to keep pace with the digital marketing and AI landscape, so modules may be added, updated, or refined over time.

    Overview

    • Program Overview
    • Introduction To Local Marketing

    Module 1 — The AI Agency Business Model

    • The AI Agency Explained
    • What is GHL
    • Understand GHL's Structure
    • How To Get A Business Email
    • How To Get A Business Phone Number
    • Business Structure

    Module 2 — Your Core Services

    • AI-Built Websites (Your Foot-in-the-Door Offer)
    • Message Marketing
    • Review Management
    • Lead Generation

    Module 3 — Results First Selling

    • The Baby Yoda Strategy (Foot-in-the-Door)
    • Results First Psychology
    • Your Foot In The Door Offer
    • Upselling Additional Services — Business ATM
    • Upselling Services — People Pillar
    • The CQI (Client Qualification Interview)

    Module 4 — Getting Clients

    • Warm Prospecting
    • Cold Prospecting
    • Hot Prospecting
    • The Prospecting Pyramid

    Module 5 — Growing & Scaling Your Business

    • The 2 Sides Of Your Business
    • The CEO Cross Check
    • Hiring And Building Your Team

    Module 6 — Taking Action

    • Program Recap
    • Step 1 — Find A Business
    • Step 2 — Offer Your Services
    • Step 3 — Close Deal & Provide Service
    • Step 4 — Offer Other Services
    • Step 5 — Grow & Scale Your Business

    The foundational, evergreen version of our core agency training. It follows the same proven framework as AI Genesis — AI Genesis is the fully updated, modernized edition of this foundational curriculum. Members receive access to both, ensuring you have both the timeless fundamentals and the latest AI-powered methods.

    Module 1 — The Local SEO Reality Check

    • Start Here
    • Lesson 1: Intro and Welcome
    • Lesson 2: Live Website Breakdown
    • Lesson 3: How Google and AI Actually Work
    • Lesson 4: How We Do Local SEO
    • Lesson 5: The Low Competition Ranking Method

    Module 2 — Complete Low-Competition Ranking

    • Lesson 1: Complete GBP Audit and Optimization
    • Lesson 2: GBP Landing Page Audit
    • Lesson 3: Citations and Trust Signals
    • Lesson 4: Putting It All Together

    Module 3 — Core 30 System Introduction

    • Lesson 1: What the Core 30 Framework Is
    • Lesson 2: Core 30 Gap Analysis
    • Lesson 3: Single Prompt Content Creation

    Module 4 — Client Acquisition Fundamentals

    • Lesson 1: Facebook Ads Overview
    • Lesson 2: Local Business Networking Strategy
    • Lesson 3: YouTube / Content Marketing
    • Lesson 4: Pricing Framework (with Examples)
    • Lesson 5: What Happens When You Outsource

    Extra Resources

    • Pricing Calculator — Scope of Work
    • Website Core 30 Structure Checker
    • Local SEO Content Writer (One Step)
    • Proposal Personalizer Tool

    Overview & Important Items

    • GHL Affiliate Links
    • Upgrade To Premium
    • Coaching Program
    • Resources
    • Tier 1 Snapshots
    • Tier 2 Snapshots
    • Tier 3 Snapshots

    GHL — Prerequisite Training

    • 2 Factor Logins
    • Dashboard Overview
    • Dashboard In-Depth Setup
    • Adding SMTP Settings
    • Phone Integration
    • Adding Snapshots
    • Adding Sub Accounts

    GHL — Agency Setup

    • Setup — Your Agency GBP
    • Setup — Configuring Your Agency
    • Setup — A2P Registration
    • Setup — Invoicing

    Service — Lead Generation

    Ongoing training section.

    Service — Message Marketing

    • MM Overview
    • Setup MM Campaign

    Service — Rep Management

    • Rep Management Overview
    • Rep Management Setup

    Service — Artificial Intelligence

    • GHL — Six AI Tools
    • GHL — Voice AI
    • GHL — Conversation AI
    • GHL — Reviews AI
    • GHL — Funnel AI
    • GHL — Content AI

    Bonus — In-Depth Trainings

    • Adding Staff
    • How Leads Get Into GHL
    • Lead Connector App
    • Copy Assets Between Sub Accounts

    GHL Q&A Replays

    Ongoing training section.

    Curriculum is updated regularly. Module titles and content may change as programs are improved. Access to programs is governed by your membership agreement.